Today they feel quaint, restrained, even socialist (free stupid shit for everyone!)-at least compared to the lavish goodie boxes sent to influencers and celebrities, designed to get them to post (if only to show they’re important enough to be on the mailing list). These items once represented peak capitalist excess, the commodification of art, and environmental impunity. But I wonder if fans don’t simultaneously long for the era the account is capturing. “It’s like, look how far we’ve evolved from a Con Air jacket,” he says. Julio believes followers enjoy feeling superior to the cultural and corporate shamelessness of the past few decades. (He made exceptions for Manchester by the Sea Band-Aids and a tube of The Shape of Water bubbles). Julio says that he posts few current items because they often feel obvious, or engineered to go viral. Indeed, marketing trends today tend to be either insufferable-like the Wendy’s Twitter account doing meme formats or the influencer status symbol Sally Rooney tote bag-or unsettling, like internet comedians being paid to make funny videos about food delivery kits.
#Obsessed movie movie
An essay in the book by Lindsay Zoladz points out that while there’s “no shortage of weird movie merch comes with a built-in readiness to be photographed and posted online,” whereas “whoever designed, say, a Twister necktie in 1996 was certainly not doing it for the ‘Gram.” weston coltonįor Promotional Use Only traces movie merch up to the present day, tracking early promo websites for movies like Space Jam, and the decline of these sites as marketing assets began to cater to YouTube and social media. Sorry, is that a Spinal Tap colander next to the Pursuit of Happyness snowglobe ?īuy For Promotional Use Only from A24. And here, inside this Sisterhood of the Traveling Pants denim tote bag, there’s a tube of Speed 2 lip balm and a Looper pocket watch. Look over there, a Nutty Professor PS1 player. Scrolling through is like digging through a Hollywood dumpster or long-abandoned storage unit. Last month, the studio partnered with on a charitable auction for its new book exploring the same subject, For Promotional Use Only: A Catalog of Hollywood Movie Swag and Promo Merch From 1975-2005. The account has become a Film Twitter favorite, scoring a cosign from the film promo artists over at A24.
Lately, such objects have become an internet fascination, thanks to (Movie Promotional Merch Unlimited), a Twitter account dedicated to archiving the most random, absurd, and excessive junk Hollywood ever churned out to lure people to the movies. That beach towel is the kind of thing that was once handed out at Blockbuster, tucked into gift bags at movie premieres, and presented to crew members on the last day of a shoot.
In ours, however, this very real piece of merch-made to promote the 1994 cult classic about young people who hate crass materialism, set in the gray sprawl of Houston-is a boldly tone-deaf and peculiar choice. In this world, it would make perfect sense for MCA Universal to release an official Reality Bites tie-in beach towel. Imagine an alternative universe in which Reality Bites is a sun-soaked romantic comedy about a seaside love triangle between Winona Ryder, Ben Stiller, and Ethan Hawke.
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